Do you cringe when you see people putting their hands up when they are told to, "put your fucking hands up"?
if you said yes then you are in the right place. 

sub•label is the first collective to honour the past, consume the present and form the future of electronic dance music culture.

The brand was started in Toronto by @_spata back in 2014 when he glanced inside a festival merch booth and thought to himself, "holy fuck these all suck". From there he embarked on simply creating honest, high-quality rave apparel that he would be down to wear. 

sub•label prides itself on providing some of the most authentic, hand printed, quality rave/festival apparel available.
If you know, you know. 

So stop reading, grab some gear and 

F  O  L  L  O  
W  T  H  E   
P U P   


If that wasn't enough, this article on us says it all: 
p.s if you've read this far...DM us on Instagram and ask,
"How do you make a tissue dance?" for sumting cool