sublabel brim • dad hat

A familiar shape, flipped on its head 👁️

Our sub•label brim dad hat takes a classic, unstructured silhouette and pushes it forward with a bold logo hit printed directly on the brim. Designed to be worn low, this piece speaks without saying much—visible when you want it, hidden when you don’t.

Built for movement between nights and mornings, crowds and solitude. Whether it’s a festival day, an afters sunrise, or a walk through the city, this hat lives in rotation. It’s understated from above, unmistakable from the front.

Black Dad Hat Details

• Classic unstructured dad hat fit

• Soft black cotton twill

• Printed sub•label logo on brim

• Adjustable strapback closure

• One size fits most

• Unisex streetwear essential

Minimal crown. Maximum signal.